When designing this report my main goal was to create a report that was interesting. I wanted it to feel memorable, while being visually appealing. I achieved this through the use of color and high-quality paper. I went with Neenah Paper Inc. impressions paper and added a "soft touch" coating on the cover. The use of different colors throughout is representative of the different sections of EDPNC (business recruitment, development, international trade, etc). The cover image is a "realistic interpretation" of the North Carolina logo. The North Carolina logo is the NC with a green to blue gradient. The green being representative of the mountains while the blue represents the coast. I wanted to recreate that in the cover to make something that caught the readers attention and made them want to read more.
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